Business Development
Business Development
$3500.00
Course title:
Business Development
Course duration:
5 days
General objectives of the course:
Introducing participants to the concept of business development and its importance in achieving sustainable growth for institutions.
Enable participants to understand market analysis strategies and methods and discover new opportunities.
Providing participants with effective tools to develop relationships with clients and partners.
Building participants' skills in strategic planning and prioritization.
Providing performance measurement and process improvement mechanisms to ensure the achievement of objectives.
Target group:
Startup owners and entrepreneurs.
Business development managers in small and medium enterprises.
Those interested in developing their business management skills and achieving growth.
Employees in marketing, sales and strategic management departments.
Anyone who wants a better understanding of business development processes.
Training curriculum:
Day 1: Business Development Basics
Definition of business development and its role in the success of institutions.
The difference between business development, marketing and sales.
Understand the business life cycle and its importance.
Day 2: Market Analysis and Opportunity Exploration
Market analysis methods (SWOT, PESTLE).
Study customer needs and how to meet them.
Identifying new opportunities in the local and global market.
Day 3: Building Strategic Relationships
The importance of building relationships with customers and partners.
Negotiation and persuasion strategies.
Customer Experience Improvement Techniques.
Day 4: Strategic Planning and Resource Management
How to develop a strategic plan for business development.
Manage time and resources efficiently.
Prioritization strategies to achieve goals.
Day 5: Performance Measurement and Continuous Improvement
Key Performance Indicators (KPIs) in Business Development.
Analyze data and make results-based decisions.
Steps for continuous improvement and quality assurance.
Learning methods:
Presentations and group discussions: to explain concepts and theories.
Practical workshops: to apply acquired skills to real-life scenarios.
Case studies: analysis of practical examples from real business.
Interactive exercises: to stimulate creative thinking and enhance collaboration among participants.
Monitoring and Evaluation: Practical test and open discussion at the end of each day.
Expected course outcomes:
By the end of the course, participants will be able to:
Develop effective strategic plans to develop their business.
Analyze the market and identify opportunities and areas for improvement.
Strengthen their professional network with clients and partners.
Improve overall company performance using performance measurement and continuous improvement tools.
